Genteel Millinery or The Other Rose Bertin
June 21, 2011 Fashion 4 CommentsThis entry was supposed to be about Cecil Beaton following my perusal of The Strenuous Years, his diaries covering the years 1948-55 (Weidenfeld and Nicolson 1973). Having bought the book merely to check a quote, I thought I might as well read the whole thing. Unsurprisingly I loved it and was particularly struck by Beaton’s descriptions of his contemporaries. As a photographer, and maybe even more as a draughtsman and aspiring painter, Beaton had to have a good eye. However, capturing the essence of a person’s appearance in a photograph or a sketch is quite different from using words to conjure up a picture.
Maybe because I read the diaries around the time of the royal wedding I found one section particularly interesting. It deals with the Queen’s first Opening of Parliament on 4 November 1952 (King George VI had died on 6 February that year). Beaton loved the theatre and also enjoyed this particular ’show’. He found it greatly enhanced by the use of the kind of dress that invests even the oldest and most spindly-legged aristocrat with grandeur:
I always enjoy watching my fellow human beings; but now, in their traditional fancy dress – a fancy dress that has been tried, developed and improved until found to be flawless – the show could have gone on for ever. Ancient men with tired eyes, wrinkles, thinning hair, and all the sad outwards aspects of age, appeared perfectly cast as unique and remarkable characters, in these marvellous scarlet, black and white clothes. Grand soldiers or officers of state were stiffly encumbered with gold thread embroideries as if they were in their natural everyday habit. (p. 117)
Beaton thought the women present on this occasion lacked ‘hauteur’ and was particularly scathing about ‘those who by some devious means had trapped a man into a marriage’, focusing on one particular ‘tiresome, pushing little Lady … with her innate vulgarity of yellow, frizzy, musical comedy curls’ (pp. 117-8). Fashion forwardness does not really work for grand state occasions and Beaton applauded the approach taken by Helen Percy, Duchess of Northumberland (1886-1965):
The Mistress of the Robes, the Duchess of Northumberland, gigantically tall with wonderful jewels, wore a Knightsbridge horror of a dress, a crinoline of coarse, Parma violet nylon-tulle with self-same sausages, that was so daring in its bad taste that the effect was wonderful. (p. 120)
Wondering how soon after an event Beaton made notes and whether his diary entries were edited, I reread Hugo Vickers introduction to The Unexpurgated Beaton Diaries (Phoenix 2003). Vickers explains that after important occasions Beaton ‘would turn to the diary at once to record every minute detail’ (p. 9). Before publication Beaton ‘retouched’ his diaries ’shamelessly until he achieved the effect he sought’. In the original Beaton might have been ‘venomous’ about contemporaries who then, in the published version, ‘are hailed as wonders and triumphs’ (p. 11). Vickers gives a hilarious example of this method relating to Marlene Dietrich, which I leave you to discover for yourself. For whatever reason, maybe because royalty features heavily, no uncensored version of the diaries before 1965 have been published (I think), so the passages quoted here might have sounded quite different originally.
I enjoyed one description more than all the others. Not only could I easily and vividly imagine the person described, I also liked the sound of her. Beaton started reminiscing when he saw a funeral notice in The Times:
Lady Cecil Bingham, as she used to be known, was an American who married twice, and whose visual parakeet features, and wistful, pale blue eyes, stared out from the pages of weekly magazines under a large Leghorn shepherdess plate loaded with full-budded roses. [...]
As the years advanced, the earlier prettiness gave way to a ‘woman of the world’ smartness, and her gown was of draped, twisted gold brocade, and her waved hair dressed high, wide and handsome. When I was old enough to savour the outer periphery of grown-up society, Lady Bingham was past middle age. Her complexion was of the most dazzling pearly whiteness; but the hair, once a gold Edwardian brioche, had become shingled and fluffy, the nose more parroty, the cheeks rouged in an exaggerated lobster-pink that we seldom see, and the scarlet fingernails created an appearance that verged on wit. She wore tubular shifts of jewel-encrusted, pale-gold lamé, with always a wisp of tulle or chiffon to bind her to an earlier period. She managed to combine the flamboyancy of the Edwardian age with the chic of the ‘twenties. There was something wonderfully rich and pampered about her appearance: she seemed to make winter velvet more darkly sumptuous and face powder more feminine and alluring. Her bird-like impression was reinforced by feathers that she always wore: the paradise plume waving from her head, or the large ostrich-feather fan she carried as she danced. Her small feet and ankles were extraordinarily brittle. [pp. 186-7]
I love this passage. It almost makes me want to be old so I, too, can paint my cheeks in an exaggerated colour (I think I’d go for fuchsia) and see what I can bring to ‘winter velvet’.
Beaton was less kind to Lady Bingham’s sister, ‘Grace Lady Newborough, a handsome Boadicea with a blunt, wooden profile who, in her vast Gainsborough hat, her bust so proudly offered to the waves, was the prize-winning bore wherever she sailed.’ In her case, we can check Beaton’s assertions, at least the one about her looks. The photograph below shows our warrior queen at Ascot around 1909/10.
Here is another, entirely gratuitous, photo* of Lady Newborough from 1928:
What has this to do with the Museum of London, I hear you ask. Beaton remembered that
before it was practice for ladies to become shopkeepers, Lady Bingham had a hat shop in North Audley Street which she named after Marie Antoinette’s milliner, Rose Bertin. Perhaps Lady Bingham’s hats did not prove a financial success; but they gave her the opportunity to appear in different headgear three or four times a day, and her business did not prevent her from making weekend visits. (p. 187)
Luckily we happen to have Rose Bertin hats in the collection, perhaps not the most exciting hats you have ever seen, but lovely nevertheless. Here is the first one, a summer cloche from the mid 1920s:
The two ladies, Newborough and Bingham, were born Grace and Alice Louise Carr in Louisville, Kentucky. I have not found their birth dates, but I presume Alice first saw the light of day in the mid to late 1870s as she married her first husband Samuel Sloan Chauncey in 1894. He worked at, or was one of, Chauncey Brothers & Co, stockbrokers in New York City. The firm must have been pretty successful. When her husband died in 1899 at the young age of 39, Alice Chauncey inherited either one or one and a half million dollars, depending on which report in The New York Times you want to believe.
Alice Louise was said to be the ‘most beautiful widow in the world’ (The New York Times, 21/09/1908). She reportedly left a lasting impression on Lord Kitchener when they met in India on the occasion of the Delhi Durbar in 1903. The General ‘wrote long and interesting letters to the beautiful widow’ (Poverty Bay Herald, 10/11/1906), which were, however, not interesting enough as in 1908 Mrs Chauncey was rumoured to have wed Prince Miguel of Braganza (1878-1923), eldest son of the Miguelist pretender to the throne of Portugal (this is too complicated to go in here). The rumour was untrue and Prince Miguel married another American heiress the following year.
Alice, or Alys as she now styled herself, finally tied the knot a second time on Saturday 4 February 1911. Her wedding to Brig. Gen. the Hon. Cecil Bingham (1861-1934) apparently ’surprised London’ and The New York Times revealed that ‘even the closest friends of the couple were not informed that the wedding would take place till Friday night’ (6/2/1911). The newspaper also reported that Mrs Chauncey had ‘been prominent in London society for a number of years’ and had previously been linked to Lord Roseberry (presumably Archibald Primrose, 5th Earl of Roseberry 1847-1929), as well as his son Lord Dalmeny (Harry Primrose, 6th Earl of Roseberry 1882-1974).
I do not know the reasons behind Lady Bingham’s entrance into the world of commerce but I would like to think that a life of leisure was not for her and/or she could not find the kind of hats she liked in London. In any case, on 3 February 1920 The New York Times announced: ‘Lady Bingham A Milliner. American Wife of British General to Open Establishment.’ On 3 June 1921 an advertisement in The Times (you can see it at the top of this post) promoted ‘Hats for Ascot’. Beaton was not entirely right: the shop was not in South Audley Street but was located not far away, at 24 Davies Street. There ‘original designs at reasonable prices’ were sold as well as ‘model hats’ by the New York milliner Georgette and the Parisian milliners Maria-Guy and Caroline Reboux.
By the time the next advertisement appeared in The Times ten years later (24/6/1930), the company seemed to have gone into clothing. During a month-long sale ladies could expect ‘genuine bargains’ such as half price ‘Crepe de Chine dresses, French hand made Lingerie, Coats, Day and Evening Dresses, Sports Dresses. Tweed and Afternoon Coats.’ The type of clientele that would shop at Bertin would also have appreciated that ‘Orders for Country Dresses and Tweeds for Scotland’ would be ‘taken at reduced price during Sale.’
In a 1929 directory we have in the library, two establishments are listed under ‘Bertin Rose Ltd’: the millinery shop at no. 24 and a dressmakers at no. 20 Davies Street. Sadly we do not have any Rose Bertin gowns but we have the descriptions of two dresses worn at a presentation at court in 1931: Lady Marguerite Bligh opted for ‘a gown of ivory and silver lace and net over flesh pink crêpe de Chine’ with a silver train. Mrs. Darrell must have spent a few guineas on her ‘draped gown of pink satin, the bodice finished with a bow’, or rather on its train of the same material ‘trimmed with sable fur’ (The Times, 4/6/1931).
The millinery business was still going strong in 1943 when the cover of the April 24 issue of Picture Post featured a ‘cherry-laden toque … built up from a greengrocer’s punnet lined with ribbon.’ This was apparently ‘one of the exotic hats designed for Easter by milliner Rose Bertin.’
We do not have anything that ‘exotic’, but here is the second of our Rose Bertin hats, a winter cloche (sorry, bad photo):
Both hats were given to the Museum after the death of their previous owner, Lady Charles Montagu (1869-1942), a cousin of Lady Bingham’s husband, I believe. (If you want to see further Bertin creations go to Getty Images and search for ‘Rose Bertin’. This is not for the faint-hearted, beware of the bird!)
I do not know how much and how long Lady Bingham was actively involved in the running of her shop or shops. Rose Bertin & Company Limited was only dissolved in 1964 (The London Gazette, 27/11/1964). The funeral notice that had set off Beaton’s reminiscences had already been published in The Times eleven years earlier, on 5 November 1953.
I would love to have ended this blog with a portrait of our lady milliner. A photo published on the Library of Congress website supposedly shows a Miss Alice Carr, but there is something odd about it. By 1918, the supposed date of the photo, our heroine was in her second marriage, so was neither a Miss nor still called by her maiden name. Secondly, if it is really her, I want to know what face cream she used, as the person in the tiny photo looks much younger than the 40 years or so Lady Bingham must have been in 1918. But there is some resemblance of the sitter to Lady Newborough and I presume Alice/Alys was not called the worlds most beautiful widow for nothing. Have a look here, if you want to judge for yourself.
* Herald Post Collection, 1984.18, Special Collections, University of Louisville, Kentucky
































































